The study examines Bulgarophobia and hate speech toward Bulgar­ian people and Bulgaria as a very pronounced social phenomenon in the Republic of North Macedonia (RNM). The paper surveys Bulga­rophobia’s key characteristics in the context of contemporary Mace­donian ethnocentrism and the process through which they are formed and manifested in RNM. Finally, it presents and discusses specific cases of Bulgarophobia in from 2021. Finally, it presents and discuss­es specific cases of Bulgarophobia in from 2021.